Matcha Collection
Year
2025
Client
Star Cafe
Service
Graphic & Motion Design
A digital campaign created to launch and promote three new matcha products from Starcafe across Vietnam.
© Matcha Collection
Challenge
The campaign required a strong visual identity that could effectively communicate the launch of three new matcha products while maintaining consistency across a wide range of digital and physical touchpoints.
Solution
Developed the campaign’s key visual system based on brand-provided photography, creating a cohesive visual direction that could be adapted across multiple formats.
I designed the main campaign KV, produced the hero motion video, and adapted the visual system into 30+ campaign assets, including various digital formats and motion content tailored to different placement requirements.
Graphic design
CEC Q1'25